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Who am I?

it stands for I - Agile Management of Information. In short, this is all my experience: guiding Agile (Scrum) teams and improving Information Management of companies with Business Intelligence & Analytics.  Furthermore it stands for an authentic and no nonsense approach.


I believe that companies should run smarter with more speed and flexibility (agility) than ever before, in order to maximize value, attract and retain customers and where it’s a  great place to work.


Being Agile is very important to be flexible, fast and succesfully work together. I believe this is not a trend, but here to stay and that interaction models like Scrum, DevOps or SAFe can help you in becoming more Agile.


With Business Intelligence & Analytics, I know it is possible to do things smart and I believe we should do things even smarter. I can support companies with defining a data-driven approach, to improve processes and boost performance.


I believe there should always be room for the human touch, for people instead of human resources and that having fun at what you do is important to succeed.




With my experience of coaching around ten Scrum teams, I learned this in practice. A Team (Together Everyone Achieves More) is stronger than any individual, hence I often use a Team approach, like Scrum.


I am an Agile/ Scrum and SAFe trainer (SPC), offering the following courses:

    • Agile/ Scrum foundation
    • Scrum Master Training – prep for PSM I and PSM II
    • BGST Leading SAFe 5.1: SAFe in begrijpelijke taal

I can be best characterized as a result driven PL with a strong willingness to deliver and able to take colleagues with me “in the Project Bubble”.


Are you interested? Are you looking for a new opportunity in the BI and/or Agile/Scrum field? Then I-am-In could be something for you!  

Sam Geurts

Scrum Master, Agile Coach & Trainer

Paul Troost

Senior BW/HANA consultant

Thomas Brinkhof

Scrum Master | Agile Coach

I-am-In Membership is free and only available for people I have personally worked with the past 15 years. I can refer you to open positions I can’t fullfill myself: where I-am-I is short in capacity, I-am-In isn’t.

This network can be consulted by companies: wouldn’t it be great to offer an entire Team instead of only me? They will get an agile team, where the members know each other’s expertise and are used to each other.

So are you: In for doing things smart? Intrinsically motivated? Inverting organizations? And last but not least…In for some Fun?

Please contact me via LinkedIn and let’s explore the opportunities.